MIHAS and all its halal promotion efforts throughout the year is managed by a Permanent Secretariat under the management of Indah Profiles Sdn Bhd (IPSB), the Marketing and Public Relations company which founded and managed MALAYSIA INTERNATIONAL HALAL SHOWCASE since its inaugural in 2004. With four successful showcases to date, the MIHAS Secretariat under IPSB is experienced and confident in its determination to continually promote the halal industry.