Inaugurated in 2004 with the sole aim of facilitating the sourcing and selling of quality halal consumables, products and services globally, this annual trade fair is in effect the largest congregation of halal industry players. As an international trade fair focusing on halal, MIHAS attracts a following of loyal visitors and exhibitors. MIHAS 2009 saw the active participation of 529 exhibitors from 30 countries and attracted a total of 34,051 visitors from 65 countries. Over 39% of these visitors are trade buyers and the who's who in the food and beverage industry from the ASEAN countries. It embraces the halal concept in all its dimensions from pharmaceuticals and herbal products, cosmetics and health care to Islamic investment, banking and takaful.
Every year since its inception, MIHAS hosts over 500 foreign buyers and matches them with Malaysian companies. During MIHAS 2009, this programme resulted in sales of over RM2 billion.
Today, MIHAS is the premier event that is not limited to the ASEAN region alone but is also supported internationally by the enthusiastic participation of International Pavilions from countries across the globe. This has equipped MIHAS with the extra edge to break through barriers to enter young developing markets committed to serving the needs of the halal consumer and to reach a quality-conscious generation seeking quality halal food products.
MIHAS serves as the best entry point for the world market to penetrate into and flourish in the global Muslim and the ASEAN markets. MIHAS is hosted by the Ministry of International Trade and Industry (MITI), and organised by the Malaysia External Trade Development Corporation (MATRADE).
Event
:
THE 7TH INTERNATIONAL HALAL SHOWCASE (MIHAS 2010)
Theme
:
“The Spreading Influence of Halal”
Date
:
23-27 JUNE 2010
Venue
:
MATRADE Exhibition & Convention Centre (MECC),
Kuala Lumpur, Malaysia
Operating Hours
:
10am – 7pm (daily)
Hosted by
Organised by
Jointly Organised With In Association with
:
Ministry of International Trade & Industry (MITI)
Malaysia External Trade Development Corporation (MATRADE)
Islamic Dakwah Foundation Malaysia (YADIM)
Halal Industry Development Corporation (HDC)
Event Manager
:
INDAH PROFILES SDN. BHD.
FAST FACTS ON MIHAS 2010
Tel
:
+603 6203 4433
Fax
:
+603 6203 4422
Email
:
enquiry@halal.org.my
Website
:
www.halal.com.my
Frequency
:
Annual
For media enquiries on MIHAS 2010, please contact:
Address:
Level 8, West Wing, Menara MATRADE
Jalan Khidmat Usaha, Off Jalan Duta
50480 Kuala Lumpur
Tel : +603 6203 4433 Fax: +603 6203 4422
MIHAS 2010 EVENT HIGHLIGHTS
Date/Time
Venue
Programme
21 - 22 June 2010
10.00am – 5.00pm
Level 1, Menara MATRADE
Incoming Buying Mission (IBM)
In conjunction with MIHAS 2010, MATRADE will be organising a 2-day Incoming Buying Mission (IBM) programme from 21-22 June 2010. This programme is an integral component of MIHAS 2010, which acts as a platform for Malaysian exporters to meet with international buyers. IBM is one of the best approaches to enhance overseas presence in a cost effective ways
23 - 27 June 2010 10.00 am – 7.00 pm
HALL D, E, F & G
MIHAS EXHIBITION HALL
MIHAS 2010 Exhibition
Five (5) key sectors will be featured at MIHAS 2010:
Food and Beverage
Pharmaceuticals and Herbal Products
Cosmetics and Healthcare
Banking and Finance
Food Processing and Packaging Machinery
Other services available at MIHAS 2010 include:
Halal certified premises,
Investment banking and takaful,
Government agencies,
Islamic development bodies,
Halal certification agencies,
Food research and development centres,
Trade development agencies and
Halal parks.
23 June 2010 3.00pm
MATRADE HALL
LEVEL 3,
Menara MATRADE
MIHAS 2010 Opening Ceremony
The Prime Miniser of Malaysia, YAB Dato’ Sri Najib Tun Abdul Razak will be present to officiate the 7th International Halal Showcase. This prestigious ceremony will also be graced by Ministers, Deputy Ministers, VVIPs, International Delegates and other prominent figures.
23 June 2010 5.30 pm – 7.30 pm
Concourse Area
Hall B, Menara MATRADE
IBM Networking Reception & MIHAS Exhibitor’s Award Presentation
An appreciation dinner reception will be held by Matrade to honour trade buyers & sellers who participated in the 2-day trade matching programme.
The MIHAS Exhibitor’s Award would also be presented to the winners during this reception.
(By invitation)
24 June 2010 10.30 am – 12.30 pm
Dubai Room,
Level 3, Menara MATRADE
MIHAS Business Matching
Meet exporters of Halal products from France, Pakistan & Taiwan and grab this opportunity to expand the variations of your Halal products. Establish business connections with these international Halal suppliers and take advantage of this Business Matching to learn new technologies. If you’re into French gourmet, seafood, confectioneries and chocolates, international retailers and hypermarket, machinery, and more do not miss this opportunity to be part of the MIHAS Business Matching.
24 June 2010 3.00 pm – 5.00 pm
Theatrette,
Level 3, Menara MATRADE
Seminar on Business Opportunities in Gansu, Province of China
Organised by the China Council for the promotion of International Trade (CCPIT), Gansu Sub-Council this seminar offers first hand information on the prospects and potential of the halal industry in China. Get latest updates on market trends and expand your business in China.
25 June 2010 9.00 am – 12.00 pm
Dubai Room,
Level 3, Menara MATRADE
‘Saffron: A Taste of Health’ by Iran Saffron Cluster
A talk on Saffron will take place to entice and introduce you the many great benefits of Saffron. Saffron is a highly sought-after and world’s most expensive spice derived from a special flower saffron crocus. Presented to you by Iran, the country which produces the highest quality of Saffron in the world. You’ll never know if you might get a chance to experience the wonderful taste of Saffron during this talk!
23 – 27 June 2010 10.00 am – 5.00 pm
HALL D, E, F & G
MIHAS EXHIBITION HALL
Activities by Exhibitors
Tantalise your taste buds and witness fantastic cuisine prepared by Celebrity Chefs right before your eyes. Don’t forget to take home some of the samples provided by our Exhibitors. An effective promotional effort, these product demonstrations will take place anytime during the 5 days event and definitely should not be missed!
*The above programmes are subject to change without prior notice
EXCITING ACTIVITIES BY MIHAS 2010 EXHIBITORS
Date / Time
Venue
Programme
23 June 2010
(Wednesday)
11 am
Press Conference Area
HALL G, MIHAS Exhibition Hall
(Next to Media Village)
New Product Launching
By Wonderful Creamery Sdn Bhd
Highlight
Embrace Premium Durian ice cream derived from 10% Malaysia D24 durian paste (real durian)
Embrace Dark Chocolate ice cream derived from Malaysia Coco Powder which will present a full body texture, rich flavor and creamy mouth feel for the chocoholic.
Unique design with Malaysia culture
Small Packing in a 125ml cup in order to ensure the flavors and creaminess are long lasting for our consumer.
Indulge with the new products on the 23 June 2010 at the Mihas Show.
For further info, please contact:
Suzanne Kew
Tel: 05 – 5260461
012-5036810
23 June 2010
(Wednesday)
12 pm
Press Conference Area
HALL G, MIHAS Exhibition Hall
(Next to Media Village)
New Product Launching : Organic 2012 Blend
By Al Khan Group Sdn Bhd
2012 was created to provide probiotics in their own natural food source. This food source also acts as a prebiotic which allows the bacteria to stay alive and healthy and able to work synergistically together to provide your body with a very powerful probiotics. This is the result of two decades of research. The prebiotics in the 2012 are cultured from food not in a laboratory, so they are nature intended. They have also been stressed to cold, heat and many chemicals, creating vital and stronger strains.
For further info, please call:
Ms Suraya Khan
Tel: 012 315 7101
Date / Time
Venue
Programme
23 June 2010
(Wednesday)
12 pm
Booth E23-E24
HALL E, MIHAS
Exhibition Hall
NEW PRODUCT LAUNCHING : BESTARI
By Synerchem Sdn. Bhd
A bite you will not regret ! Come and taste it yourself…
We value add with modern day conveniences, good quality, variety and choice that everyone can enjoy delicious and tasty food.
Come and enjoy the taste of Bestari new products that you never taste before!
For further info, please call:
Eddy Kwong
Tel: 03-51229133
012-9176268
23 June 2010
(Wednesday)
12 pm
Booth F14
HALL F, MIHAS
Exhibition Hall
Press Conference
By The World of Secret Garden Sdn. Bhd.
For further info, please call:
Norzuliana Zainal
Tel – 03-78428551/8552
012-6522605
24 June 2010
(Thursday)
12pm
Press Conference Area
HALL G, MIHAS Exhibition Hall
(Next to Media Village)
Press Conference in conjunction with MIHAS 2010 on PAK-MALAYSIA cooperation in halal sector and future prospects.
By Pakistan High Commission
For further info, please call:
Mr Qamar Bashir
Press Attache
High Commission of Pakistan
Tel: 016 342 7630
Fax: 2161 0384
Email: presspak2007@gmail.com
24 June 2010
(Thursday)
2 pm
French Pavilion, Hall D, MIHAS Exhibition Hall
Press Conference with the French Embassy
The French Embassy Press Conference will take place to debut their pavilion to the Halal World. This is The French’s 1st foray in an international halal expo. 6 companies will be exhibiting in their pavilion in MIHAS 2010.
For further info, please call:
Ms Lamiae El Akel
Trade Adviser, French Trade Commission
Tel: 03 2053 5600
Fax: 03 2053 5601
Date / Time
Venue
Programme
25 June 2010
11 am
Press Conference Area
HALL G, MIHAS Exhibition Hall
(Next to Media Village)
Product Launching - HaFYS™ - PORCINE DNA TEST
By Halalysis Sdn. Bhd
This technology describes the detection of porcine DNA in food and non-food products using portable PCR. The system comprises of cartridge and portable PCR machine. The cartridge and portable PCR machine perform the sample digestion/DNA extraction, PCR reaction and detection at one go with very minimum training required to the operator as opposed to conventional PCR and Real time PCR which require highly skilled operators. The system developed requires only one step-one button-one hour to complete the detection of porcine DNA in food and non-food products.
Features include:
Portable
Relatively cheap
Easy-to-operate
Direct (w/o DNA extraction)/indirect (with DNA extraction) PCR testing
Rapid (1h-2h)
Reliable for animal speciation
For further info, please call:
Adam Din 012-3561569
Prof Yaakob 019-3898037
25 June 2010
3 pm
Press Conference Area
HALL G, MIHAS Exhibition Hall
(Next to Media Village)
New Product Launching & MOU Signing Ceremony
By IF-T-TAH Food Supply
If-t-tah is the producer of powder from goat’s milk premixed with dates and raisins. It was incorporated in 2009 and so far has been in the market for less than 6 months.
IF-T-TAH new product enhanced with three new additions: The “Fruity Goat Milk with fruits flavor”, TU-TA for man and TU-TA for woman – The revolution of youth restoration secret in the Halal Food, Herbs and Pharmaceutical industry.
A contract signing ceremony will also be organised with the appointed exclusive wholesaler for Sabah, Kuala Lumpur & Kedah. YBhg Datuk Yunus Rahmat, Exco Asas Tani, Negeri Sembilan will be invited to officiate the ceremony.
For further info, please call:
Roslan Effendi
Tel: 06 601 1686/012 335 6652
MIHAS BUSINESS MATCHING
Details of the Event
Date
:
24th June 2010 (Thursday).
Time
:
10am – 12.30noon.
Venue
:
Dubai Room, Level 3, Menara MATRADE.
Introduction of the event
MIHAS Business Matching is an event where;
Business matching between foreign exhibits and local buyers take place.
Golden opportunities for local buyers to source international products locally.
Who should attend
Importers, distributers, wholesalers, retailers, suppliers, hypermarket, supermarket, hoteliers, restaurateurs, department stores, groceries and convenience stores.
Information of the sellers
6 French based companies will be grouped together under one roof of seller for MBM. These group will encompass companies involve in merchandise such as seafood products, food distribution service industry, retailer and hypermarket industry, the confectionery industry and also manufacturer of slaughtering equipment for the Poultry Processing Industry.
The companies from France are:
Carrefour
Chocolaterie Bruntz
Bayle SA
Labeyrie SAS
Port of Merseilles FOS
Salmane
Joining them will be 3 Taiwanese based companies. These companies specialize in food nutrition and health maintenance, Chinese herbal medicine industry, research and development in the food industry and also manufacturers for the food industry.
The companies from Taiwan are:
Anncare Bio Tech Centre Co Ltd
Shine Ball Biotechnology Co Ltd
Tang Tung Soy Sauce
There will also be 7 companies from Pakistan to participate in MBM. They are mainly from rice manufacturing, cosmetics and frozen food companies.
The companies from Pakistan are:
Datari International
Zubair Enterprises
Salva foods
Mohammad Hashim Tajir
Amir Rice Export and Import Co.
Countryside Natural Products
Seasons Food
Objective of MBM
To create an opportunity to local buyers in expanding their variations and alternatives of international Halal products and services.
To establish business connections with international suppliers of Halal products and services.
